Update on Kellogg’s Breakfast Club Investment

Kellogg’s is doubling the number of grants it offers school breakfast clubs to support one in four schools in the poorest parts of the UK. The findings of their latest report, published today, show that one in nine children is still missing out on breakfast, starting their lessons on an empty stomach. To combat this, Kellogg's are expanding the Kellogg’s Breakfast Club programme as they are determined to reach even more children in need.

As you may know, over the past 20 years, Kellogg’s has invested over £4 million in its Breakfast Club programme, supporting more than 3,000 schools during this time.

The research released today, was that with 4,000 children and 1,000 teachers, the impact of hunger in the classroom is huge with children losing six hours of learning each week from not eating in the morning. That’s the equivalent of three weeks of learning time each term. This shows that the important work which Kellogg's and their partners carry out, as part of the Breakfast Club programme, is still as important as ever - especially to reach the most vulnerable parts of the country.

They have established many clubs up and down the country that contribute vastly to improving children’s attendance and attainment as well as alleviating hunger in some cases. It’s not just the children that benefit – it’s a lifeline for parents too. Another recent study by Kellogg’s shows that breakfast clubs save millions in childcare costs, delivering benefits for working parents and employers alike.

The forthcoming doubling of investment means that they will be supporting more than 600 schools throughout the UK, providing £1,000 grants to schools in the most disadvantaged communities to ensure all children have the best start to the day by having breakfast. The increase in investment has been enabled by a new range of cereals that will donate 10p to good causes for every pack sold.

Today, Kellogg’s is the largest corporate backer of school breakfast clubs and, to celebrate 21 years of the Kellogg’s Breakfast Club programme, Kellogg's and I want to work to support even more schools. I also welcome the efforts taken by this Government and Parliament to promote the provision of breakfast clubs across the country.

To find out more and to apply for a grant head over to their website: https://bit.ly/2MtbBZR.